Life Armour is an award-winning supplement brand that protects against the stresses and strains of modern life. Made with 100% natural ingredients that work in harmony with your body to restore vitality and nourish you from the inside out, Life Armour’s intelligent blends adapt their function according to your individual needs.
Developed in the UK by a team of leading experts, Life Armour’s mission to get you feeling great again aligns perfectly with our ethos here at Wellbeing Sisters, so we were thrilled to welcome them into the family and to include their products in our August EVOLVE and THRIVE boxes.
We caught up with their founder Marishka Dunlop to find out more about the inspiration behind the brand, what sets them apart from other supplements brands, and the importance of using active and effective ingredients.
Where did the idea for Life Armour come from?
I was leading a busy life, juggling work and a young family, and I could feel it taking its toll on me, as was the case with so many other women that I spoke to. At the time, there was a lot of talk about stress and its impact on mental health, but not so much about how stress can affect us physically and emotionally.
When I went shopping for supplements to support my own wellbeing, I found it so confusing and was surprised that many of the products available had fillers and bulking agents as the first ingredient on the back of pack. I didn’t understand why something you put into your body intended to nurture it was not full of active and effective ingredients.
What five words best describe your brand?
Authentic, effective, trustworthy, (a) confident friend.
What sets you apart from other nutritional supplement brands out there?
Developed by specialists across many areas of expertise (including nutritionists, medical herbalists and GPs), our products are natural and vegan-friendly. We ensure that all our ingredients are used at active and effective levels so that you can really feel the difference they’re making.
Why are you passionate about what you do?
Looking after yourself shouldn’t be difficult; we create products that are easy to use and make it simple to understand the benefits. We love helping make life a little easier by supporting better sleep, less stress, more energy, and immune health.
What’s the best part of running Life Armour?
I love creating products that make a real difference to people. Reading customer reviews puts a smile on my face and often makes my day! I also love to see how proud my two young daughters are of their mum’s products.
Why did you want to partner with Wellbeing Sisters?
I was impressed with Wellbeing Sisters’ mission to support different life stages in expertly curated boxes. This aligns so well with how Life Armour strives to make looking after yourself as easy as possible, sharing important information and advice in a straightforward way that is easy to understand.
What’s your favourite Life Armour product?
All of them! My daily essentials are Drops of Balance and Super Me+ to help with the delicate balancing act of juggling kids and running my own business. Drops of Vitamin D & Bone Health and Immunity+ are also daily essentials, and I always have a cup of our new Balance herbal infusion tea on my desk.
As Life Armour continues to grow, what are some of the things your customers can look forward to?
There are a number of products we have planned combining effective vitamins and minerals with adaptogenic herbs – the first launches in mid-September. Female health will also be a key focus for us in the future.
What are your customers looking for when they shop with you?
High-quality, natural supplements that work in harmony with the body, and that are free from fillers. Often we find our customers have discovered our brand via a recommendation from others, and we are very lucky to have some high-profile fans of the brand! We have also discovered many people buy Life Armour as gifts.
Why should our customers make the switch to Life Armour?
Our products are natural, vegan-friendly, and always use ingredients at active and effective levels. They’re also really lovely gifts that make a real difference to people.
You’ve won eight health and wellbeing industry awards over the last couple of years and have been nominated and shortlisted for several others; tell us a little about that?
This is something I am really proud of! Life Armour is less than two years old, and the recognition our products have gained makes all the hard work worth it! Being nominated for a Vogue Beauty Award seven months after we launched alongside well-established brands was a real high.
What’s your greatest accomplishment to date?
Our community of engaged Life Armour fans. They recommend us to their friends and family and help us to fine-tune future products.
If you hadn’t set up Life Armour, what do you think you’d be doing instead?
I think I would still be in the corporate world, which I miss for that sense of team camaraderie and having support around me, but I never quite got the buzz and excitement I get now I’m running my own brand!