DEI skincare is a plant-based skincare company that use carefully selected and organically certified ingredients. Handmade with care in small batches, all DEI’s products are free from silicones, parabens, synthetic fragrances, colours, and preservatives and are suitable for all skin types.
We were pretty excited to welcome their 100% natural products to the Wellbeing Sisters family, which is why we included their amazing cleansing balm in all of our October subscription boxes.
We caught up with DEI’s founder and director Marilena Salter to find out more about the inspiration behind DEI, what sets them apart from other skincare brands out there, and why customers should make the switch to their products.
Where did the idea for DEI Skincare come from?
I have always been a firm believer in using natural products, but I found pregnancy changed my skin completely – it became very sensitive and started to break out easily. As a new mum, I try to minimise contact with chemicals in the products we use, so I decided that the best way to ensure I knew exactly what ingredients were going into my skincare products was to make them myself using only 100% natural ingredients.
DEI Skincare is also a real family business, combining my passion for natural skincare and my husband’s expertise as a molecular biologist. His background is in epigenetics – the study of how our environment and lifestyle choices can cause changes in how our bodies regulate our genes. He has helped with product development as he has a sound understanding of the unwanted effects chemicals can have on us. So, after a lot of research and months of trialling every ingredient, DEI was born – and we are now sharing our beautifully crafted products with you!
What five words best describe your brand?
Pure, gentle, effective, thoughtful, transparent.
What sets you apart from other skincare brands out there?
DEI’s range is thoughtfully crafted with undiluted, organic certified ingredients (all our range apart from the Purifying Face Mask are certified – clays cannot be certified as they are naturally occurring). We also develop everything in-house in consultation with a biologist because we like to know our ingredients are clean, and we have a ‘no fillers’ policy – no water, no add-ons, etc.
We lovingly hand-make our products in small batches in Oxfordshire – we do this to ensure their freshness and quality, and we use glass bottles and jars to preserve the integrity of our formulations. Our products are free from silicones, parabens, synthetic fragrances, colours or preservatives and are suitable for all skin types, even sensitive skin, and are also safe to use when pregnant. Our product packaging is minimised to the bare essentials to prevent waste, and what we do use is recyclable or reusable.
Why did you want to partner with Wellbeing Sisters?
It is always so lovely to work with like-minded companies, and Wellbeing Sisters not only shares our values, but we also have the same vision – we are passionate about helping our clients achieve a radiant complexion by using plant-based ingredients and zero toxic chemicals. Here at DEI, we believe everyone is beautiful in their own special way, and we know that beautiful skin can be achieved through a consistent skincare routine and by being conscious of the products we use.
What are your customers looking for when they shop with you?
It all comes down to one thing – good quality natural products that really work; we have had a lot of incredible feedback from our customers, and we think our products have been very successful because we are devoted to making effective skincare products – we are offering clean, nourishing, potent blends that were specifically created to soothe, recharge and replenish your skin.
Why should our customers make the switch to DEI skincare?
We believe that nature offers us everything we need for achieving beautiful, radiant skin. Our formulations are simple, gentle and suitable for all skin types and stages of life, and are designed to feed and nourish your skin from the inside out. Our products aim to enhance your complexion without compromising the skin’s natural function, and they are rich in fatty acids and antioxidants that help replenish, soften and protect the skin.
What’s your greatest accomplishment to date?
On a personal level, my son and my family – they are where my motivation and inspiration come from. On a professional level, our product reviews are our greatest accomplishment – seeing just how much our clients love our range and receiving such positive feedback is amazing. Our customers tell us that our products leave their skin glowing, that they are balancing and hydrating, they adore the textures and smells, and that they produce excellent results.
If you hadn’t set up DEI Skincare, what do you think you’d be doing instead?
I honestly can’t imagine doing anything else!
You can shop our range of DEI Skincare products here.